Wednesday, 18 December 2013
Tuesday, 17 December 2013
Monday, 16 December 2013
Wednesday, 11 December 2013
'Pitch Feedback'
Reflection
The feedback that we had got from our pitch included of relevant suggestions, questions and positive comments. The comments we had got from the teacher at (06.25) where all positive as it consisted of; well-chosen cast as well as the use of green screen due to the current weather conditions.
The first improvements we will make towards our advertisement will be on the content as our idea could run over the time of thirty seconds. Originally we decided that our main character will be on the laptop and wanting to eat Turkish delight as we will show her doing this. However taking our teacher’s comment on board and we will change ‘Simone ‘(cast) to be watching TV as she eats the traditional delight ‘Locum’ with a disgusted expression on her face. These changes will allow us to meet the target of thirty seconds and the target audience too by use of the television may engage them.
Due to the limitations of improvements we then got asked questions to what we mentioned within our pitch and to elaborate slightly in order to boost our grade. This included of the key message, the (USP) unique selling point, timing of our advertisements shown of TV and what channels and finally how our advert meets the Cadbury ethos.
Overall we have benefited from the feedback given to us by the teachers as we are more able to change and improvement key aspects within our upcoming advertisement to make it as successful as possible as well as being able to engage our target audience as best as possible.
Friday, 6 December 2013
Tuesday, 19 November 2013
Monday, 18 November 2013
'Case study of existing advertising campaigns researching the role and impact of - Advertising standards Authority (ASA) and Ofcom'
1) What is the background of the ASA?
The background of ASA (Advertising Standards Authority) first started in 1961 in order to protect consumers from misleading advertisements. The ASA then replaced the Control of Misleading Advertisement Regulations 1988.
2) What is role of the ASA in the regulation of advertisements?
The role of the ASA in the regulation of advertisements are. The types of adverts that they regulate are television advertisement, leaflets/posters, billboards and all media related sources. The ASA is funded by advertisers due to an agreement this allows the ASA some independence which is collected by the Advertising Standards Board of Finance (Asbof). However they gain no money from the government what so ever as well as being free from the tax payer.
3) What is the legal standing of the ASA in relation to Ofcom?
The legal standing of the ASA in relation to Ofcom is to maintain standards in broadcast advertising. The power that ASA have is they are able to remove advertisement from the television causing them to be banned from that source. On the other hand ASA have no control over the banned advertisements being shown to the members of the public on sources such as youtube and some Internet pages. When advertisers break rules they have to investigate and research that specific advertisement then suggests to the producers why and then to change the source to an appropriate state to then be re-shown to the target audience. Ofcom manages the day to day running of the basis for broadcasting advertising content standards.
4) What are the procedures of the organisation?
The procedures of the organisations are. The member of public are able to make a complaint by reporting the advertisement to the ASA and then further investigation will be done as it only takes one person to make a complaint for it to be looked into. When the complaint is made ASA then looks into all aspects within the advert to see what parts have effected the audience, this is then labelled as upheld. What ASA uses to judge complaints are whether an ad is in breach of the Codes, this would then determine the result of the advert.
5) What are the key parts of the code governing food and soft drink advertising and children advertising that you think will be important to bare in mind for your advert? The key parts of the codes governing food and soft drink and children advertising is that it must not include any children within the food and drink
advertisement suggesting to the children that over eating and being unhealthily is acceptable.
Orangina Advert:
My first example of food that has been banned by the ASA is the Orangina advert that received 147 complaints by the public and through investigation it was then decided to be upheld. Due to orangina mainly targeting to a young audience including children, however the advert manages to portray the advert and product in a sexualised and provocative manner. We can see this within the advert at (0.35) where a character is shown dancing around a pole as well as minimal clothing worn by the animal characters. This may influence young people negatively as they will believe it is correct for them to witness such images.
K.F.C Advert:
My second example of food/drink advertisement that has been banned is the Kentucky Fried Chicken advert. Which had received 1,671 complaints by the members of public making it the most complained TV advertisement of all time. The advert was first aired in 2005 and as later on upheld by the ASA. This featured call center workers singing with their mouths full of food as we can see this at (0.02-0.22). As people felt that it encourages bad manners among children, as well as it not being aesthetically pleasing to eye.
Smoking Advert:
This advert that was banned by ASA due to the content of children copying their parents may influence the idea of copying adult in actions that are not acceptable. The advert 'Smoking: I wanna be like you' received over 200 complaints in 2008 as policies were not followed and encourages children and young people to smoke. As we can see throughout the advert the children are copying what they see for example at (0.32-0.35) children may copy what they see especially their parents despite the action being good or bad.
Barnardo's Advert:
This Barnardo advert was banned by the ASA due to the content within the advert containing violence, drug abuse and an uneasy atmosphere which include of a jail cell as well as a rough street corner, we can see this at (0.05-0.25). The shots are constantly being repeated within the ad as it gets faster and faster towards the end of the advert, as it suggests a cycle being made. However people believe that it may get the wrong idea as young children be slightly influence by what they see as well as the footages being quite graphic.
http://www.asa.org.uk/About-ASA.aspx
http://www.asa.org.uk/About-ASA/Our-history.aspx
The background of ASA (Advertising Standards Authority) first started in 1961 in order to protect consumers from misleading advertisements. The ASA then replaced the Control of Misleading Advertisement Regulations 1988.
2) What is role of the ASA in the regulation of advertisements?
The role of the ASA in the regulation of advertisements are. The types of adverts that they regulate are television advertisement, leaflets/posters, billboards and all media related sources. The ASA is funded by advertisers due to an agreement this allows the ASA some independence which is collected by the Advertising Standards Board of Finance (Asbof). However they gain no money from the government what so ever as well as being free from the tax payer.
3) What is the legal standing of the ASA in relation to Ofcom?
The legal standing of the ASA in relation to Ofcom is to maintain standards in broadcast advertising. The power that ASA have is they are able to remove advertisement from the television causing them to be banned from that source. On the other hand ASA have no control over the banned advertisements being shown to the members of the public on sources such as youtube and some Internet pages. When advertisers break rules they have to investigate and research that specific advertisement then suggests to the producers why and then to change the source to an appropriate state to then be re-shown to the target audience. Ofcom manages the day to day running of the basis for broadcasting advertising content standards.
4) What are the procedures of the organisation?
The procedures of the organisations are. The member of public are able to make a complaint by reporting the advertisement to the ASA and then further investigation will be done as it only takes one person to make a complaint for it to be looked into. When the complaint is made ASA then looks into all aspects within the advert to see what parts have effected the audience, this is then labelled as upheld. What ASA uses to judge complaints are whether an ad is in breach of the Codes, this would then determine the result of the advert.
5) What are the key parts of the code governing food and soft drink advertising and children advertising that you think will be important to bare in mind for your advert? The key parts of the codes governing food and soft drink and children advertising is that it must not include any children within the food and drink
advertisement suggesting to the children that over eating and being unhealthily is acceptable.
Orangina Advert:
My first example of food that has been banned by the ASA is the Orangina advert that received 147 complaints by the public and through investigation it was then decided to be upheld. Due to orangina mainly targeting to a young audience including children, however the advert manages to portray the advert and product in a sexualised and provocative manner. We can see this within the advert at (0.35) where a character is shown dancing around a pole as well as minimal clothing worn by the animal characters. This may influence young people negatively as they will believe it is correct for them to witness such images.
K.F.C Advert:
My second example of food/drink advertisement that has been banned is the Kentucky Fried Chicken advert. Which had received 1,671 complaints by the members of public making it the most complained TV advertisement of all time. The advert was first aired in 2005 and as later on upheld by the ASA. This featured call center workers singing with their mouths full of food as we can see this at (0.02-0.22). As people felt that it encourages bad manners among children, as well as it not being aesthetically pleasing to eye.
Smoking Advert:
This advert that was banned by ASA due to the content of children copying their parents may influence the idea of copying adult in actions that are not acceptable. The advert 'Smoking: I wanna be like you' received over 200 complaints in 2008 as policies were not followed and encourages children and young people to smoke. As we can see throughout the advert the children are copying what they see for example at (0.32-0.35) children may copy what they see especially their parents despite the action being good or bad.
Barnardo's Advert:
This Barnardo advert was banned by the ASA due to the content within the advert containing violence, drug abuse and an uneasy atmosphere which include of a jail cell as well as a rough street corner, we can see this at (0.05-0.25). The shots are constantly being repeated within the ad as it gets faster and faster towards the end of the advert, as it suggests a cycle being made. However people believe that it may get the wrong idea as young children be slightly influence by what they see as well as the footages being quite graphic.
http://www.asa.org.uk/About-ASA.aspx
http://www.asa.org.uk/About-ASA/Our-history.aspx
Friday, 15 November 2013
'Styles and Form'
In this section of the assignment I will be describing the different style and form within each of the specific advertisement. Which include; Style- Humorous, surreal, dramatic, parody and Form- Realist narrative, anti-realist narrative, animation, documentary, talking heads, standing alone and series.
Style;
Humorous: This advert includes of an humorous style which grabs the attention of the viewer through the situation occurring within the advert. In the 'Pepsi' ad it shows men with designs on their heads (0.07) but towards the end we understand that the mark is due to the Pepsi can suggesting its irresistible and you can have it once your ready at (0.53) which is funny. The gratification with this advert might relate to the target audience through entertainment as it grabs their attention.
Surreal: This surreal advertisement style has a quite a bizarre feel/atmosphere to it as we see a man drinking a tango drink and is then attacked by a false orange foot at (0.05) and a angry orange man at (0.12) this adds a the surreal mix of fantasy. However with surrealism their is some aspects of fact which we can see at (0.01-0.03) where the members of public are standing having a drink can be relate-able to the audience, through gratifications such as personal identity.
Dramatic: This dramatic advertisement includes of a mother and daughter in an situation were our first initial thoughts seem as if she is in jail and is going to be there for a long time we see this at (0.01-0.17). The mood and atmosphere is serious and dramatic, engaging the audience as they are think what is going to happen next. This style is memorable as the audience will remember the product and discuss it through social relationship.
Parody: This advert 'Spec-savers' mimicking the 'Lynx/Axe' advert as it includes of women being attracted to the smell of lynx however they are put of by the mans glasses, then suggests he should of gone to spec savers we see this at (0.43-0.50). Parody is humorous and engages the audience through comparing the original advert to the parody allowing the audience to use gratifications such as social relationship and for entertainment purposes.
Form;
Realist Narrative: Realist narrative is when the advertisement is realistic and literal where the audience or anyone are able to relate to in some situations. This example of realist narrative includes of a realistic fire awareness advert, suggesting that never to leave your cooking on and not paying attention could be very dangerous. We can see this at (0.16) where the stove has been left alone and the fire starts within seconds. This advert makes the audience think about there safety when cooking and to make sure all fire safety sources are available within the kitchen.
Anti-Realist Narrative: Anti-realist narrative is when the advertisement is very unrealistic and is unlikely to happen any time soon. In this 'Lynx' advert we see car accidents taking place that shows uninjured passengers falling in love with the first person they see. We see this at (0.30-0.39).
Animation: Animation is when fictional characters are used within an advert to help portray the message towards the target audience. This advert 'Flora Butter' is an example of animation where we can see an animated family having toast and then surprise their parents at (0.10-0.20).
Documentary: Documentary is when facts are used within the advert to help promote the products to the audience through real public member testing the product out and the results are then shown at (0.23-0.45). This allows the audience to have a good first impression of the product due to the positive comments given, as well as the facts shown at the beginning of the advertisement shows it is reliable and trustworthy product.
Talking Heads: Talking heads is when a real life customer talks about the specific product or service and their personal opinion on it this can vary from good to bad, but in this case the 'Laser eye surgery' advert is very successful in the eyes of Caroline as we see what she thinks of the product and her journey in getting laser eye surgery. We see this at (0.10-0.24).
Stand Alone: Stand alone is when a one off advert is broadcasted throughout various media sources. An example of this is 'John Lewis Christmas' advert where it will not be shown again or in any series where the advert is carried on. In this advert we see an animated bear who has never seen Christmas at (0.03) then we are shown the bear having a great day at (1.53) due to John Lewis gifts. This advert impacts the audience making loved ones Christmas the best day ever for them.
Series: Series is when an advertisement is carried out by the same narrative carrying on from the previous advert that was previously shown. This 'BT advert' includes of Simon dating where we can see this at (0.01-0.35) as the next episode of BT's advertisements includes of Simon and his date actually dating. This may relate to the audience due to the situation occurring within the advert.
Style;
Humorous: This advert includes of an humorous style which grabs the attention of the viewer through the situation occurring within the advert. In the 'Pepsi' ad it shows men with designs on their heads (0.07) but towards the end we understand that the mark is due to the Pepsi can suggesting its irresistible and you can have it once your ready at (0.53) which is funny. The gratification with this advert might relate to the target audience through entertainment as it grabs their attention.
Surreal: This surreal advertisement style has a quite a bizarre feel/atmosphere to it as we see a man drinking a tango drink and is then attacked by a false orange foot at (0.05) and a angry orange man at (0.12) this adds a the surreal mix of fantasy. However with surrealism their is some aspects of fact which we can see at (0.01-0.03) where the members of public are standing having a drink can be relate-able to the audience, through gratifications such as personal identity.
Dramatic: This dramatic advertisement includes of a mother and daughter in an situation were our first initial thoughts seem as if she is in jail and is going to be there for a long time we see this at (0.01-0.17). The mood and atmosphere is serious and dramatic, engaging the audience as they are think what is going to happen next. This style is memorable as the audience will remember the product and discuss it through social relationship.
Parody: This advert 'Spec-savers' mimicking the 'Lynx/Axe' advert as it includes of women being attracted to the smell of lynx however they are put of by the mans glasses, then suggests he should of gone to spec savers we see this at (0.43-0.50). Parody is humorous and engages the audience through comparing the original advert to the parody allowing the audience to use gratifications such as social relationship and for entertainment purposes.
Form;
Realist Narrative: Realist narrative is when the advertisement is realistic and literal where the audience or anyone are able to relate to in some situations. This example of realist narrative includes of a realistic fire awareness advert, suggesting that never to leave your cooking on and not paying attention could be very dangerous. We can see this at (0.16) where the stove has been left alone and the fire starts within seconds. This advert makes the audience think about there safety when cooking and to make sure all fire safety sources are available within the kitchen.
Anti-Realist Narrative: Anti-realist narrative is when the advertisement is very unrealistic and is unlikely to happen any time soon. In this 'Lynx' advert we see car accidents taking place that shows uninjured passengers falling in love with the first person they see. We see this at (0.30-0.39).
Animation: Animation is when fictional characters are used within an advert to help portray the message towards the target audience. This advert 'Flora Butter' is an example of animation where we can see an animated family having toast and then surprise their parents at (0.10-0.20).
Documentary: Documentary is when facts are used within the advert to help promote the products to the audience through real public member testing the product out and the results are then shown at (0.23-0.45). This allows the audience to have a good first impression of the product due to the positive comments given, as well as the facts shown at the beginning of the advertisement shows it is reliable and trustworthy product.
Talking Heads: Talking heads is when a real life customer talks about the specific product or service and their personal opinion on it this can vary from good to bad, but in this case the 'Laser eye surgery' advert is very successful in the eyes of Caroline as we see what she thinks of the product and her journey in getting laser eye surgery. We see this at (0.10-0.24).
Stand Alone: Stand alone is when a one off advert is broadcasted throughout various media sources. An example of this is 'John Lewis Christmas' advert where it will not be shown again or in any series where the advert is carried on. In this advert we see an animated bear who has never seen Christmas at (0.03) then we are shown the bear having a great day at (1.53) due to John Lewis gifts. This advert impacts the audience making loved ones Christmas the best day ever for them.
Series: Series is when an advertisement is carried out by the same narrative carrying on from the previous advert that was previously shown. This 'BT advert' includes of Simon dating where we can see this at (0.01-0.35) as the next episode of BT's advertisements includes of Simon and his date actually dating. This may relate to the audience due to the situation occurring within the advert.
Wednesday, 13 November 2013
Saturday, 9 November 2013
'Codes and Conventions of TV advertising'
For this section of the assignment I will be using two adverts which are 'Three-pony' and 'Barclay-card roller-coaster'. Also describing the camera angle and shots, iconography, editing, lighting, sound, music, computer graphics and special effects.
Three-The Pony:
Camera angle and shot: The camera angles and shots are used within this advert helps portray the message across to the viewer and helps impact the target audience when viewing the advert as well as their desire to purchase the product or not. The camera angles and shots entertains the audience visually instead of boring the audience with one simple angle/shot. As we can see here at (0.01-0.10) six shot including different angles ranging from establishing shots to close up, this variety shown within the first ten seconds of the advert engages the audience also eye catching. There are many different camera angles and shots used throughout this advert.
Iconography: Iconography used within this advert allows the audience to be aware of what the advert is offering to the audience through the awareness raised by the visual images and symbols. The iconography is the slogan/logo and brand name which is 'Silly Stuff. It Matters/Three(3)' (0.54-1.00). This is a popular mobile phone service which is recognisable and well known to the target audience.
Editing: The editing in this advert is very good as the footage flows nicely and consistently throughout the advert as we can see at (0.33-0.35) once the pony has reached the edge of the cliff and changes shot where the pony reverses in time and does not jump shots within the advert.
Music: The music used within the advert is also very catchy and well known as the music is by 'Fleetwood Mac'- 'Everywhere'. Due to this song choice it allows the audience to take part and dance around through the mood/atmosphere given from the song within the advert as we can see the pony dancing the moon walk at (0.27) this attracts the audiences attention as well as wanting to dance too.
Barclay-card Roller-coaster advert:
Lighting: The lighting within this advert is is portrayed well due to the bright natural lighting we can see this at (0.11) as the sun is rising suggesting that the advert is positive engaging the target audience to watch it throughout. However if the lighting was dark/dim the mood given would perhaps make the viewer feel that the service is not as trustworthy.
Sound: The sound that is portrayed through this advert helps engage the target audience as its is sounds that is heard in every day life such as the sounds of an roller coaster, trains, screams, boat horns and more where we can see this at (0.14). This allows the audience to connect with the advert due to personal identity as they are able to relate and recognise familiar sounds.
Computer graphics: The graphics used in this advert occur at the end of the video (0.57) which is 'Barclay card' the brand name/logo of the service then an image of the actual product showing the audience what is offered to them.
Special effects: The special effects in this video is the use of the roller coaster in between each of the building, we first see this when the lift is mimicked by the roller coasters seating entrance at (0.04) as he uses this transport to get to work as we can see at (0.51). This helps connote that with Barclay card its quick, simple and easy just like when using the roller coaster for successful transport.
Shock/Surprise and Sympathy: Shock, surprise and sympathy are emotions mainly portrayed by the target audience when viewing a specific advertisement. An example of this is an charity advert that shows the audience of heartbreaking situations of families and children that are lead to starvation. This image shocks the audience in order to help them understand difficulties faced to them help donate money.
Annoyingness/Catchiness: Annoyingness and catchiness is very common within many adverts as it is an easy way to get the target audience to remember their specific advertisement. This can be done through a song used within or an annoying squeal such as 'William hill bingo-bird is the word' and 'Go compare' advert. This strategy ables the audience to remember and use gratification such as social relationships when discussing that specific advertisement.
Celebrity Endorsement: Celebrity endorsement is when a famous act either an artist or actor is shown within an advert to promote a service or product and to increase the awareness of it. An example of celebrity endorsement is 'Muller yogurt' advert starring Nicole Scherzinger a world wide superstar as the main selling point. The audience will engage more of the target audiences attention when celebrity endorsements are use as they will recognise the celebrity and suggest to themselves if famous people are using the product or service then it good enough for us. Fans of the artist increases more awareness as they will use social relationships and talk about the advert with their friends.
Music: Music is used majority of the time within adverts either the latest tunes or old school songs, depending on who their target audience is. When using music it engages the audience through it being well known and when listening to the music the audience are able to make that link between the to. An example of this is the advert is No.7 'Sexy lady' by Jessie J, this allows her to promote her song through the advert targeting to females increases awareness of both product and her song.
Catchy/Strong Message: A catchy, strong message are used in many adverts to ensure the message sticks and get across to the audience. An example of this is 'Terry's chocolate orange- Don't tap it, whack it!'. This advert released in 2006 is still recognisable today when the chocolate orange is shown, proving the success of the advertisement through the catchy message included.
Aspiration: Aspiration is used within many adverts to give the audience ambition and hope to achieve something, as this advert includes of an famous successful Olympian makes you aspire to be as successful as them due to the product shown. Especially if the celebrity is the audience role model.
Humour: Humour is when an advert uses funny materials and techniques to engages the audience through laughter and smiles. An example of this is the M&M advert 'Get in the bowl', I personally enjoy as the story line catches your attentions as well as the gratification used for social relationship being able to talk to your friends about the humorous advert.
Animal Factor: Animal factor is when an animal is used within the advert. This is eye-catching and funny due the specific to the way the animal has be adapted to a human role. An example of this advert I have use is 'Fox's melts biscuits' is where a panda promotes them through the aesthetic appeal and taste.
Nostalgia: Nostalgia is when an sentimental era within your past that brings back memories, the example that I have used for this is 'Hovis- as good as today as it's always been' allows the audience of an older age reminisce about the past. For example the advert use personal identity so the audience are able to relate to the situation that occurs in the advert.
Intertextuality: Intertextuality is when a media source of a recognisable nature such as a movie or Tv series (soaps) are used within a text such as advertisements. This allows the audience to instantly make the link between the advert and the movie. The example I have used is the 'Mercedes Benz- A class' includes of actors and actress that star in a new movie that helps promotes their story line.
Three-The Pony:
Camera angle and shot: The camera angles and shots are used within this advert helps portray the message across to the viewer and helps impact the target audience when viewing the advert as well as their desire to purchase the product or not. The camera angles and shots entertains the audience visually instead of boring the audience with one simple angle/shot. As we can see here at (0.01-0.10) six shot including different angles ranging from establishing shots to close up, this variety shown within the first ten seconds of the advert engages the audience also eye catching. There are many different camera angles and shots used throughout this advert.
Iconography: Iconography used within this advert allows the audience to be aware of what the advert is offering to the audience through the awareness raised by the visual images and symbols. The iconography is the slogan/logo and brand name which is 'Silly Stuff. It Matters/Three(3)' (0.54-1.00). This is a popular mobile phone service which is recognisable and well known to the target audience.
Editing: The editing in this advert is very good as the footage flows nicely and consistently throughout the advert as we can see at (0.33-0.35) once the pony has reached the edge of the cliff and changes shot where the pony reverses in time and does not jump shots within the advert.
Music: The music used within the advert is also very catchy and well known as the music is by 'Fleetwood Mac'- 'Everywhere'. Due to this song choice it allows the audience to take part and dance around through the mood/atmosphere given from the song within the advert as we can see the pony dancing the moon walk at (0.27) this attracts the audiences attention as well as wanting to dance too.
Barclay-card Roller-coaster advert:
Lighting: The lighting within this advert is is portrayed well due to the bright natural lighting we can see this at (0.11) as the sun is rising suggesting that the advert is positive engaging the target audience to watch it throughout. However if the lighting was dark/dim the mood given would perhaps make the viewer feel that the service is not as trustworthy.
Sound: The sound that is portrayed through this advert helps engage the target audience as its is sounds that is heard in every day life such as the sounds of an roller coaster, trains, screams, boat horns and more where we can see this at (0.14). This allows the audience to connect with the advert due to personal identity as they are able to relate and recognise familiar sounds.
Computer graphics: The graphics used in this advert occur at the end of the video (0.57) which is 'Barclay card' the brand name/logo of the service then an image of the actual product showing the audience what is offered to them.
Special effects: The special effects in this video is the use of the roller coaster in between each of the building, we first see this when the lift is mimicked by the roller coasters seating entrance at (0.04) as he uses this transport to get to work as we can see at (0.51). This helps connote that with Barclay card its quick, simple and easy just like when using the roller coaster for successful transport.
Shock/Surprise and Sympathy: Shock, surprise and sympathy are emotions mainly portrayed by the target audience when viewing a specific advertisement. An example of this is an charity advert that shows the audience of heartbreaking situations of families and children that are lead to starvation. This image shocks the audience in order to help them understand difficulties faced to them help donate money.
Annoyingness/Catchiness: Annoyingness and catchiness is very common within many adverts as it is an easy way to get the target audience to remember their specific advertisement. This can be done through a song used within or an annoying squeal such as 'William hill bingo-bird is the word' and 'Go compare' advert. This strategy ables the audience to remember and use gratification such as social relationships when discussing that specific advertisement.
Celebrity Endorsement: Celebrity endorsement is when a famous act either an artist or actor is shown within an advert to promote a service or product and to increase the awareness of it. An example of celebrity endorsement is 'Muller yogurt' advert starring Nicole Scherzinger a world wide superstar as the main selling point. The audience will engage more of the target audiences attention when celebrity endorsements are use as they will recognise the celebrity and suggest to themselves if famous people are using the product or service then it good enough for us. Fans of the artist increases more awareness as they will use social relationships and talk about the advert with their friends.
Music: Music is used majority of the time within adverts either the latest tunes or old school songs, depending on who their target audience is. When using music it engages the audience through it being well known and when listening to the music the audience are able to make that link between the to. An example of this is the advert is No.7 'Sexy lady' by Jessie J, this allows her to promote her song through the advert targeting to females increases awareness of both product and her song.
Catchy/Strong Message: A catchy, strong message are used in many adverts to ensure the message sticks and get across to the audience. An example of this is 'Terry's chocolate orange- Don't tap it, whack it!'. This advert released in 2006 is still recognisable today when the chocolate orange is shown, proving the success of the advertisement through the catchy message included.
Aspiration: Aspiration is used within many adverts to give the audience ambition and hope to achieve something, as this advert includes of an famous successful Olympian makes you aspire to be as successful as them due to the product shown. Especially if the celebrity is the audience role model.
Humour: Humour is when an advert uses funny materials and techniques to engages the audience through laughter and smiles. An example of this is the M&M advert 'Get in the bowl', I personally enjoy as the story line catches your attentions as well as the gratification used for social relationship being able to talk to your friends about the humorous advert.
Animal Factor: Animal factor is when an animal is used within the advert. This is eye-catching and funny due the specific to the way the animal has be adapted to a human role. An example of this advert I have use is 'Fox's melts biscuits' is where a panda promotes them through the aesthetic appeal and taste.
Nostalgia: Nostalgia is when an sentimental era within your past that brings back memories, the example that I have used for this is 'Hovis- as good as today as it's always been' allows the audience of an older age reminisce about the past. For example the advert use personal identity so the audience are able to relate to the situation that occurs in the advert.
Intertextuality: Intertextuality is when a media source of a recognisable nature such as a movie or Tv series (soaps) are used within a text such as advertisements. This allows the audience to instantly make the link between the advert and the movie. The example I have used is the 'Mercedes Benz- A class' includes of actors and actress that star in a new movie that helps promotes their story line.
Friday, 18 October 2013
'Techniques and Associations'
In this section I will be analysing five different adverts which include of an; Overt (open/obvious), Hidden, Compassion, Social position and finally Celebrity endorsement.
Overt:
The advert that I have used for overt is 'M&S- afternoon tea party' is because the message is open/obvious due to the use the message suggesting you can purchase and get everything you need for a afternoon tea party simply at M&S. The different gratifications of this advert could be either personal identity as well as social relationships, due to the audience being able to relate to the product and situation/atmosphere as many of the target audience may host cream tea event with their friends and family. As the brand M&S is a well known food retailer including good quality items with reasonable prices and is located all around the world in over 40 countries, increasing the customer market as well as sales. The is beneficial to the target audience as they are able to buy a brand they recognise in many different locations. The gender of this target audience of the advert is many females due to the decorative nature of a afternoon tea party however the brand is available to both genders. The target audience would be adults aged around 25 to 50 year old that are into hosting dinner meals, as we can see at (0.21) some selected products & stores, subject to availability over 18's only. The ethnicity of this advert will appeal to all as the location is in many different countries however as all races within the advert are white as more white race females might engage and feel obligated to watch. This technique manages to meet the target audience through raising awareness of the specific product towards the audience as we can see at the point (0.01) due to the use of make the 'most of the weather with your friends' makes the audience think whether they have or not.
Hidden:
This advert is under the title hidden due to the advert having a hidden message, the hidden message within this advert is, whether you may get along or not or not having anything in common you will always have that one thing in common in this case it was McDonald. The gratifications of this advert is personal identity as many of the target audience can relate to this similar situation. The advert is aimed to a world wide audience due to McDonald stores being located in many different countries, helps the both customer and business as they are able to purchase goods they recognise and increase sales. The target audience of this product is aimed to an audience of 12+ as audience younger than this age might not be able to understand the hidden message the advert portrays but still might be able to relate to the situation. The gender is aimed to both male and female, however this advert might attract more males due to the amount shown within the advert. The ethnicity that would appeal to this advert will be mainly white people as the characters within it are the same race. However the product and service are aimed to all races as McDonald is available to anyone. The technique used manages to the portray adverts message by the gratifications of personal identity.
Compassion:
This advert one child is a charity advert under compassion as this advert hopes to open up and touch the audience through shock and sympathy. Many of the target audience many feel compassion towards the children in the and in some case empathy. The gratification used for this advert is social relationships as many of the audience will talk/discuss this sad ad with either friend or family whom have seen it. The audience targeted through this advert is aimed at adults over 18's due to they are more likely to donate money as a younger audience are not through income situation. The gender this advert is aimed to is both males and females as anyone can donate, the gender within the advert does not affect the target audience. The ethnicity of the target audience is aimed to all races as the message of this is help child that are in need. The location of the target audience is advertised all over the world due to aiming to adults who gain income to help with a donation of sick and homeless individuals. The techniques that helps portray the compassion through the advert is used by the shocking images and voice over builds up sympathy of the viewer and for them to watch the full advert as some audience might feel guilty, this then relates to social or even personal as some might know someone in a similar position and could discuss with their friends or family about giving money.
Social position:
This advert is under social position due to the general situation that occurs within the advert that many of the target audience are able to relate to. The gratification that could be used for this personal identity, entertainment and social relation because many of the audience who eat chocolate could relate to when either there friends or family secretly eat their chocolate we can see this at (1.00). Many of the audience might this humorous due to the relation of the advert and themselves adds to the entertainment values. The target audience this advertisement is aimed to would be 18+ and the gender many would be females as the characters in the advert is adult women who are keen on chocolate. The ethnicity of this would be mainly the white ethnicity however this does not mean that other genders or races are not allowed to purchase this specific product. The location of this advert is located internationally as this product is sold in countries with the Middle East, India, UK, Ireland and Isle of man, which helps to increase the brand awareness for this product. The techniques used within the advert helps maintain the message across of the chocolate galaxy is irresistible as we can see in the advert as she keeps a spare bar at (1.50).
Celebrity endorsement:
This advert includes of an celebrity endorsement which is used effectively as this yoghurt ad for Muller due to a global megastar performer that will engage many of her fans and general TV viewers will recognise her with that advertisements helps the brand raise awareness for that specific product. The different gratification used is entertainment and social as the audience will find it more interesting campare to previous yogurt adverts as well as fan talking about the advert with friends due to their idol starring in it. The target audience would be to an age range of 13-35 year olds and targeted to both genders however females might be engaged more due the female singer. The ethnicity of the audience will be targeted to all races as the celebrity is of an origin not where the advert is located in. The location of this advert is shown internationally due to the company located in different countries. The techniques used within this advertisement helps manage to meet and grab the attention of their target audience through the gratifications and situations that occurs in the advert.
Overt:
The advert that I have used for overt is 'M&S- afternoon tea party' is because the message is open/obvious due to the use the message suggesting you can purchase and get everything you need for a afternoon tea party simply at M&S. The different gratifications of this advert could be either personal identity as well as social relationships, due to the audience being able to relate to the product and situation/atmosphere as many of the target audience may host cream tea event with their friends and family. As the brand M&S is a well known food retailer including good quality items with reasonable prices and is located all around the world in over 40 countries, increasing the customer market as well as sales. The is beneficial to the target audience as they are able to buy a brand they recognise in many different locations. The gender of this target audience of the advert is many females due to the decorative nature of a afternoon tea party however the brand is available to both genders. The target audience would be adults aged around 25 to 50 year old that are into hosting dinner meals, as we can see at (0.21) some selected products & stores, subject to availability over 18's only. The ethnicity of this advert will appeal to all as the location is in many different countries however as all races within the advert are white as more white race females might engage and feel obligated to watch. This technique manages to meet the target audience through raising awareness of the specific product towards the audience as we can see at the point (0.01) due to the use of make the 'most of the weather with your friends' makes the audience think whether they have or not.
Hidden:
This advert is under the title hidden due to the advert having a hidden message, the hidden message within this advert is, whether you may get along or not or not having anything in common you will always have that one thing in common in this case it was McDonald. The gratifications of this advert is personal identity as many of the target audience can relate to this similar situation. The advert is aimed to a world wide audience due to McDonald stores being located in many different countries, helps the both customer and business as they are able to purchase goods they recognise and increase sales. The target audience of this product is aimed to an audience of 12+ as audience younger than this age might not be able to understand the hidden message the advert portrays but still might be able to relate to the situation. The gender is aimed to both male and female, however this advert might attract more males due to the amount shown within the advert. The ethnicity that would appeal to this advert will be mainly white people as the characters within it are the same race. However the product and service are aimed to all races as McDonald is available to anyone. The technique used manages to the portray adverts message by the gratifications of personal identity.
Compassion:
This advert one child is a charity advert under compassion as this advert hopes to open up and touch the audience through shock and sympathy. Many of the target audience many feel compassion towards the children in the and in some case empathy. The gratification used for this advert is social relationships as many of the audience will talk/discuss this sad ad with either friend or family whom have seen it. The audience targeted through this advert is aimed at adults over 18's due to they are more likely to donate money as a younger audience are not through income situation. The gender this advert is aimed to is both males and females as anyone can donate, the gender within the advert does not affect the target audience. The ethnicity of the target audience is aimed to all races as the message of this is help child that are in need. The location of the target audience is advertised all over the world due to aiming to adults who gain income to help with a donation of sick and homeless individuals. The techniques that helps portray the compassion through the advert is used by the shocking images and voice over builds up sympathy of the viewer and for them to watch the full advert as some audience might feel guilty, this then relates to social or even personal as some might know someone in a similar position and could discuss with their friends or family about giving money.
Social position:
This advert is under social position due to the general situation that occurs within the advert that many of the target audience are able to relate to. The gratification that could be used for this personal identity, entertainment and social relation because many of the audience who eat chocolate could relate to when either there friends or family secretly eat their chocolate we can see this at (1.00). Many of the audience might this humorous due to the relation of the advert and themselves adds to the entertainment values. The target audience this advertisement is aimed to would be 18+ and the gender many would be females as the characters in the advert is adult women who are keen on chocolate. The ethnicity of this would be mainly the white ethnicity however this does not mean that other genders or races are not allowed to purchase this specific product. The location of this advert is located internationally as this product is sold in countries with the Middle East, India, UK, Ireland and Isle of man, which helps to increase the brand awareness for this product. The techniques used within the advert helps maintain the message across of the chocolate galaxy is irresistible as we can see in the advert as she keeps a spare bar at (1.50).
Celebrity endorsement:
This advert includes of an celebrity endorsement which is used effectively as this yoghurt ad for Muller due to a global megastar performer that will engage many of her fans and general TV viewers will recognise her with that advertisements helps the brand raise awareness for that specific product. The different gratification used is entertainment and social as the audience will find it more interesting campare to previous yogurt adverts as well as fan talking about the advert with friends due to their idol starring in it. The target audience would be to an age range of 13-35 year olds and targeted to both genders however females might be engaged more due the female singer. The ethnicity of the audience will be targeted to all races as the celebrity is of an origin not where the advert is located in. The location of this advert is shown internationally due to the company located in different countries. The techniques used within this advertisement helps manage to meet and grab the attention of their target audience through the gratifications and situations that occurs in the advert.
Thursday, 17 October 2013
'Characteristics of Advertising'
This assignment I will be analysing two advertisements application of the five key characteristics. My first advert will be 'M&M chocolate' and the other 'Walkers extra crunchy'. The five key characteristics are Benefits Offered, Advantages over other Similar Products, USP, Lifestyle Appeal and Brand Identity.
M&Ms Advert:
For this advert the benefits offered from this specific product is you are able to use this chocolate for many desert ideas as well as seeing the humorous side of it too at (0.19-0.23). The advert manages to establish this through the dialogue as when wanting a snack we could react in a similar way due to the different ideas she has on mind through the chocolate snack she desires.
The advantages it has over other similar product is the candy shells, each if which has the letter "m" printed in lower case on one side, surround a variety of fillings, including milk chocolate, dark chocolate, crisped rice, mint chocolate, peanuts, almonds, orange chocolate, coconut, pretzel, wild cherry, cinnamon, raspberry and peanut butter allowing the audience to have a variety of m&m' s to chose from rather than products without any variety. This advert manages to establish the product well through the dialogue, graphics and situation occurring in the advert as the overall by suggesting that this is a better snack to have and also irresistible. We can see this at (0.18), this helps engage the audience through the well known song helps connote the situation with the sound together effectively. The graphics at (0.29) show the simple typography that chocolate is better with 'M's', also suggesting that you cant get better than m&m's.
The USP (unique selling point) of this product is delicious chocolate which is used to emphasise this through the different styles used to create humorous situations that catches our attention by the advert. The song used matches the lyrics as the point at (0.03-0.13) the chocolate suggests that it will do 'anything for love, but wont do that' which denotes and connotes what occurs in the video.
Lifestyle appeal of this product will help the enhance/compliment the lifestyle of the specific target audience by who the company has aimed the product to would want them to purchase the product. The celebrity endorsement used in this advert suggests to the audience that this snack is not irresistible for famous people, then must be great and definitely not irresistible for the audience. We can see this within the advert at (0.25).
Finally brand identity, as the brand of this chocolate is m&m's is a very well known brand which helps the audience to recognise the brand within this advert without suggesting what the brand is but through the logo which we can see at many points through the video at (0.04) and (0.07) and many more. As this brand is popular and well known this helps the audience to trust the product as well as raising awareness.
Walkers Extra Crunchy Advert:
The benefits offered of this product walkers extra crunchy is that the latest release of walkers extra crunchy is that it is extra crunchy as well as a product that is available to eat and share with the whole family, we can see a pair eating the product at (0.10-0.14) and taking them a this time period to eat the crisp could suggest
the proof of it really being extra crunchy. Advantages over similar products is that the product is new and extra crunchy as well as made for sharing which is a huge advantage as many food product are for many only enough for an individual. However this product allows the audience to share with others as many of the audience can relate to the situation within the advert at (0.08-0.18).
The use of sponsorship on the advert has impacts the viewer by engaging them through this unique selling point of celebrity endorsement. As the song used with the advert helps relate the product and advert to the audience through the 'Share' commonly used repeatedly in the song. This emphasise the humorous side of the advert at (0.33) where the celebrity is being thrown out of the window because realistically no-one wants to secretly share their food which engages the audience because its also something we did not expect to happen within the advert.
The lifestyle appeal would help the product to enhance/compliment the target audience lifestyle as the good is aimed to an audience who are likely to purchase the product for not only themselves but for others too, (0.26-0.29). Brand identity of this product is walkers which is a very well known helps them gain more awareness of their product and brand, we can this is within the advert at (0.37). The poster helps re-ensure the audience of what the brand identity is of the specific product.
M&Ms Advert:
For this advert the benefits offered from this specific product is you are able to use this chocolate for many desert ideas as well as seeing the humorous side of it too at (0.19-0.23). The advert manages to establish this through the dialogue as when wanting a snack we could react in a similar way due to the different ideas she has on mind through the chocolate snack she desires.
The advantages it has over other similar product is the candy shells, each if which has the letter "m" printed in lower case on one side, surround a variety of fillings, including milk chocolate, dark chocolate, crisped rice, mint chocolate, peanuts, almonds, orange chocolate, coconut, pretzel, wild cherry, cinnamon, raspberry and peanut butter allowing the audience to have a variety of m&m' s to chose from rather than products without any variety. This advert manages to establish the product well through the dialogue, graphics and situation occurring in the advert as the overall by suggesting that this is a better snack to have and also irresistible. We can see this at (0.18), this helps engage the audience through the well known song helps connote the situation with the sound together effectively. The graphics at (0.29) show the simple typography that chocolate is better with 'M's', also suggesting that you cant get better than m&m's.
The USP (unique selling point) of this product is delicious chocolate which is used to emphasise this through the different styles used to create humorous situations that catches our attention by the advert. The song used matches the lyrics as the point at (0.03-0.13) the chocolate suggests that it will do 'anything for love, but wont do that' which denotes and connotes what occurs in the video.
Lifestyle appeal of this product will help the enhance/compliment the lifestyle of the specific target audience by who the company has aimed the product to would want them to purchase the product. The celebrity endorsement used in this advert suggests to the audience that this snack is not irresistible for famous people, then must be great and definitely not irresistible for the audience. We can see this within the advert at (0.25).
Finally brand identity, as the brand of this chocolate is m&m's is a very well known brand which helps the audience to recognise the brand within this advert without suggesting what the brand is but through the logo which we can see at many points through the video at (0.04) and (0.07) and many more. As this brand is popular and well known this helps the audience to trust the product as well as raising awareness.
Walkers Extra Crunchy Advert:
The benefits offered of this product walkers extra crunchy is that the latest release of walkers extra crunchy is that it is extra crunchy as well as a product that is available to eat and share with the whole family, we can see a pair eating the product at (0.10-0.14) and taking them a this time period to eat the crisp could suggest
the proof of it really being extra crunchy. Advantages over similar products is that the product is new and extra crunchy as well as made for sharing which is a huge advantage as many food product are for many only enough for an individual. However this product allows the audience to share with others as many of the audience can relate to the situation within the advert at (0.08-0.18).
The use of sponsorship on the advert has impacts the viewer by engaging them through this unique selling point of celebrity endorsement. As the song used with the advert helps relate the product and advert to the audience through the 'Share' commonly used repeatedly in the song. This emphasise the humorous side of the advert at (0.33) where the celebrity is being thrown out of the window because realistically no-one wants to secretly share their food which engages the audience because its also something we did not expect to happen within the advert.
The lifestyle appeal would help the product to enhance/compliment the target audience lifestyle as the good is aimed to an audience who are likely to purchase the product for not only themselves but for others too, (0.26-0.29). Brand identity of this product is walkers which is a very well known helps them gain more awareness of their product and brand, we can this is within the advert at (0.37). The poster helps re-ensure the audience of what the brand identity is of the specific product.
Saturday, 14 September 2013
Tuesday, 10 September 2013
'Memorable Adverts'
For this section of the work I will be looking at ten different memorable adverts both current and old, as well as explaining; what makes it memorable, how effective it is selling the product to a specific audience and technical strengths (camera, graphics, sound, and editing).
Evian Baby Advert
This Evian baby advert I personally find it memorable as it's unusual and not commonly seen babies break-dancing in to ' Here comes the hotstepper' before. The humour of this help people to remember it as they mimic what happens in the mirror for example (0.37-0.40). As Evian is a popular water brand that is recognisable to most people, this makes the selling to their specific audience very effective as water is aimed to anyone from toddlers to adults. The technical strengths were camera, sound and editing as it was not boring and engaged the viewer also through the well known song used Here comes the Hotstepper - by Yuksek' made it want you to dance too. The amounts of camera movements and positions used kept the advert short but snappy so the audience didn't lose interest. The editing was exciting as the babies heads matched the body of the body and the other people dancing opposite them, which looked realistic.
Milky Way Bar Advert
The milky way bar advert is memorable as we all know the commercial slogan 'It's the milky bar kid' riding on the house giving out the milky bar chocolate to children at (0.16-0.19). I think that this advert is effective to selling it to the children when it was first released as it engaged them through the catchy song and rhythm. However it would not sell efficiently today as it is illegal to aim junk food to young vulnerable children. The technical strengths of this advert were mainly the sound as it's easy to sing along too, the editing is average as it includes of styles such as black and white, coloured and lots of cuts. Another strength was the amount of camera movements and angles used to grab the attentions as it weren't boring. Finally the graphics at (0.28-0.30) has a similar comic sand front which the typography matches the young target audience.
Cadbury Dairy Milk Advert
The Cadbury dairy milk advert I find memorable as the song and eyebrow sticks in your head due to it being humorous, the song/ instrumental (0.10-0.25) reminds you of the mobile phone Nokia as it's ring tone was fairly similar or even the same. I think that advert is effective selling it to it's specific audience which could be target to both young and elder adults whom recognise the song as well as the style of the picture being taken is not as modern as today. There are many technical strengths from camera to editing as a good use of cuts and close ups are included as well as cutting to the beat on time. Even though the advert is in one setting throughout it is not boring as the amount of camera movement and angles keep it interesting. The graphics used at the beginning and end of the advert (0.12-0.17) (0.57-1.00) are bold and in capital to stand out against the background which is eye catching.
Go Compare Advert
This Go compare advert is the most memorable out of all its adverts due to the catchy song and silliness throughout the video. I think it is effective selling car insurance to their specific audience as its something that most people will need if drivers so the location and setting represents a place where anyone can access. The technical strengths in this advert is the song as we can see everyone joining in which would make you want to join in and sing along too. The editing is also good as they have good cuts to every beat and the effects used to make the man magically slide to the window of the cafe at (0.05) is makes it humorous too. The camera movements used are varied throughout to make it look interesting as only one location is used.
Budweiser Advert
The Budweiser advert I find memorable as it reminds me of Scary movie/Scream when they say 'Wassup' from (0.19-0.53) this link between both advert and movie helps to recognise the product which in this case is an alcoholic drink Budweiser . The target they seem to be aiming to an adult audience who are can have a drink as they relax or at anytime, this makes selling the product effective. The technical strengths are the sound as in what they are saying as it can make you want to join in also the graphics as it matches the style of the advert simple but memorable.
Yeo Valley Advert
Yeo valley advert is memorable as it applies to their existing customers and new customer through the traditional farm scene, clothing worn, animals such as cows and also the young singers rapping about the product which engages the audience to listen. I think that makes it effective when selling to it's specific audience.The technical strengths are the camera movements and angles used as it keeps it interesting throughout as well as the editing where lots of close up and cutting to the beat are made. The song fitted well in the advert by describing the product.
Barclay card Roller-coaster Advert
The Barclay card advert is memorable as we don't normally see roller coasters as a use of transport however this man manages to get to work with one, as well as appealing to roller coaster fans. I think it is effective selling the product/service to their specific audience by applying that everyday life can be simple with Barclay card; as (0.42) we can see he purchase goods through scanning his card. The technical strengths are the editing as it look realistic, the camera includes of many close ups and cut to the beat well but not as frequent.
Guardian Advert
The news paper 'The Guardian' is a memorable advert as the story line is of the classic three little pigs but in this case they boil the wolf alive. The amount of detail used represents the product to be serious and professional when stating information that is going on today. I think that the product is effective when selling to their specific target audience as it engages the public that are interested in the news rather than showbiz and celebrity life. The technical strengths are the editing as it includes of different transitions and split screens to grab the attention of viewers, the graphics used is another strong point as it is uses different typography and languages. The sound is good as it represents a news reporter speaking and information whats happening.
EDF Energy Advert
The EDF energy advert I find memorable as the toy is touring the home dancing to music with objects/appliances that need energy (electricity) to work. I think it is effective selling the product/service to the specific audience as its mainly to new home owners wanting gas and electricity. The technical strengths of this advert is the editing by matching cutting the beat frequently and the electronics moving too. The sound used is a recognisable song to engage the audience.
Nolan's Cheddar Advert
The Nolan's cheddar is memorable as the mice eats the cheese on the mouse trap where it get caught, this make us believe the mice is dead and feel sympathy for it. However we see at (0.52) the mice is getting its strength back to the very well know song 'Eye of the tiger', this make it humorous and wanting to see more of what will happen. The technical strengths of the song are being able to make a link between the product/advert to the boxing movie 'Rocky', this matches the editing to it too. The graphics used stands out against the background as well as the font matching the logo's. The camera movements are good as there are lots of closes ups and angles used.
Evian Baby Advert
This Evian baby advert I personally find it memorable as it's unusual and not commonly seen babies break-dancing in to ' Here comes the hotstepper' before. The humour of this help people to remember it as they mimic what happens in the mirror for example (0.37-0.40). As Evian is a popular water brand that is recognisable to most people, this makes the selling to their specific audience very effective as water is aimed to anyone from toddlers to adults. The technical strengths were camera, sound and editing as it was not boring and engaged the viewer also through the well known song used Here comes the Hotstepper - by Yuksek' made it want you to dance too. The amounts of camera movements and positions used kept the advert short but snappy so the audience didn't lose interest. The editing was exciting as the babies heads matched the body of the body and the other people dancing opposite them, which looked realistic.
Milky Way Bar Advert
The milky way bar advert is memorable as we all know the commercial slogan 'It's the milky bar kid' riding on the house giving out the milky bar chocolate to children at (0.16-0.19). I think that this advert is effective to selling it to the children when it was first released as it engaged them through the catchy song and rhythm. However it would not sell efficiently today as it is illegal to aim junk food to young vulnerable children. The technical strengths of this advert were mainly the sound as it's easy to sing along too, the editing is average as it includes of styles such as black and white, coloured and lots of cuts. Another strength was the amount of camera movements and angles used to grab the attentions as it weren't boring. Finally the graphics at (0.28-0.30) has a similar comic sand front which the typography matches the young target audience.
Cadbury Dairy Milk Advert
The Cadbury dairy milk advert I find memorable as the song and eyebrow sticks in your head due to it being humorous, the song/ instrumental (0.10-0.25) reminds you of the mobile phone Nokia as it's ring tone was fairly similar or even the same. I think that advert is effective selling it to it's specific audience which could be target to both young and elder adults whom recognise the song as well as the style of the picture being taken is not as modern as today. There are many technical strengths from camera to editing as a good use of cuts and close ups are included as well as cutting to the beat on time. Even though the advert is in one setting throughout it is not boring as the amount of camera movement and angles keep it interesting. The graphics used at the beginning and end of the advert (0.12-0.17) (0.57-1.00) are bold and in capital to stand out against the background which is eye catching.
Go Compare Advert
This Go compare advert is the most memorable out of all its adverts due to the catchy song and silliness throughout the video. I think it is effective selling car insurance to their specific audience as its something that most people will need if drivers so the location and setting represents a place where anyone can access. The technical strengths in this advert is the song as we can see everyone joining in which would make you want to join in and sing along too. The editing is also good as they have good cuts to every beat and the effects used to make the man magically slide to the window of the cafe at (0.05) is makes it humorous too. The camera movements used are varied throughout to make it look interesting as only one location is used.
Budweiser Advert
The Budweiser advert I find memorable as it reminds me of Scary movie/Scream when they say 'Wassup' from (0.19-0.53) this link between both advert and movie helps to recognise the product which in this case is an alcoholic drink Budweiser . The target they seem to be aiming to an adult audience who are can have a drink as they relax or at anytime, this makes selling the product effective. The technical strengths are the sound as in what they are saying as it can make you want to join in also the graphics as it matches the style of the advert simple but memorable.
Yeo Valley Advert
Yeo valley advert is memorable as it applies to their existing customers and new customer through the traditional farm scene, clothing worn, animals such as cows and also the young singers rapping about the product which engages the audience to listen. I think that makes it effective when selling to it's specific audience.The technical strengths are the camera movements and angles used as it keeps it interesting throughout as well as the editing where lots of close up and cutting to the beat are made. The song fitted well in the advert by describing the product.
Barclay card Roller-coaster Advert
The Barclay card advert is memorable as we don't normally see roller coasters as a use of transport however this man manages to get to work with one, as well as appealing to roller coaster fans. I think it is effective selling the product/service to their specific audience by applying that everyday life can be simple with Barclay card; as (0.42) we can see he purchase goods through scanning his card. The technical strengths are the editing as it look realistic, the camera includes of many close ups and cut to the beat well but not as frequent.
Guardian Advert
The news paper 'The Guardian' is a memorable advert as the story line is of the classic three little pigs but in this case they boil the wolf alive. The amount of detail used represents the product to be serious and professional when stating information that is going on today. I think that the product is effective when selling to their specific target audience as it engages the public that are interested in the news rather than showbiz and celebrity life. The technical strengths are the editing as it includes of different transitions and split screens to grab the attention of viewers, the graphics used is another strong point as it is uses different typography and languages. The sound is good as it represents a news reporter speaking and information whats happening.
EDF Energy Advert
The EDF energy advert I find memorable as the toy is touring the home dancing to music with objects/appliances that need energy (electricity) to work. I think it is effective selling the product/service to the specific audience as its mainly to new home owners wanting gas and electricity. The technical strengths of this advert is the editing by matching cutting the beat frequently and the electronics moving too. The sound used is a recognisable song to engage the audience.
Nolan's Cheddar Advert
The Nolan's cheddar is memorable as the mice eats the cheese on the mouse trap where it get caught, this make us believe the mice is dead and feel sympathy for it. However we see at (0.52) the mice is getting its strength back to the very well know song 'Eye of the tiger', this make it humorous and wanting to see more of what will happen. The technical strengths of the song are being able to make a link between the product/advert to the boxing movie 'Rocky', this matches the editing to it too. The graphics used stands out against the background as well as the font matching the logo's. The camera movements are good as there are lots of closes ups and angles used.
Subscribe to:
Posts (Atom)