'Memorable Adverts'

For this section of the work I will be looking at ten different memorable adverts both current and old, as well as explaining; what makes it memorable, how effective it is selling the product to a specific audience and technical strengths (camera, graphics, sound, and editing).
Evian Baby Advert

This Evian baby advert I personally find it memorable as it's unusual and not commonly seen babies break-dancing in to ' Here comes the hotstepper' before. The humour of this help people to remember it as they mimic what happens in the mirror for example (0.37-0.40). As Evian is a popular water brand  that is recognisable to most people, this makes the selling to their specific audience very effective as water is aimed to anyone from toddlers to adults. The technical strengths were camera, sound and editing as it was not boring and engaged the viewer also through the well known song used  Here comes the Hotstepper - by Yuksek' made it want you to dance too. The amounts of camera movements and positions used kept the advert short but snappy so the audience didn't lose interest. The editing was exciting as the babies heads matched the body of the body and the other people dancing opposite them, which looked realistic.
Milky Way Bar Advert

The milky way bar advert is memorable as we all know the commercial slogan 'It's the milky bar kid' riding on the house giving out the milky bar chocolate to children at (0.16-0.19). I think that this advert is effective to selling it to the children when it was first released as it engaged them through the catchy song and rhythm. However it would not sell efficiently today as it is illegal to aim junk food to young vulnerable children. The technical strengths of this advert were mainly the sound as it's easy to sing along too, the editing is average as it includes of styles such as black and white, coloured and lots of cuts. Another strength was the amount of camera movements and angles used to grab the attentions as it weren't boring. Finally the graphics at (0.28-0.30) has a similar comic sand front which the typography matches the young target audience.
Cadbury Dairy Milk Advert

The Cadbury dairy milk advert I find memorable as the song and eyebrow sticks in your head due to it being humorous, the song/ instrumental (0.10-0.25) reminds you of the mobile phone Nokia as it's ring tone was fairly similar or even the same. I think that advert is effective selling it to it's specific audience which could be target to both young and elder adults whom recognise the song as well as the style of the picture being taken is not as modern as today. There are many technical strengths from camera to editing as a good use of cuts and close ups are included as well as cutting to the beat on time. Even though the advert is in one setting throughout it is not boring as the amount of camera movement and angles keep it interesting. The graphics used at the beginning and end of the advert (0.12-0.17) (0.57-1.00) are bold and in capital to stand out against the background which is eye catching.
Go Compare Advert

This Go compare advert is the most memorable out of all its adverts due to the catchy song and silliness throughout the video. I think it is effective selling car insurance to their specific audience as its something that most people will need if drivers so the location and setting represents a place where anyone can access. The technical strengths in this advert is the song as we can see everyone joining in which would make you want to join in and sing along too. The editing is also good as they have good cuts to every beat and the effects used to make the man magically slide to the window of the cafe at (0.05) is makes it humorous too. The camera movements used are varied throughout to make it look interesting as only one location is used.
Budweiser Advert

The Budweiser advert I find memorable as it reminds me of Scary movie/Scream when they say 'Wassup' from (0.19-0.53) this link between both advert and movie helps to recognise the product which in this case is an alcoholic drink Budweiser . The target they seem to be aiming to an adult audience who are can have a drink as they relax or at anytime, this makes selling the product effective. The technical strengths are the sound as in what they are saying as it can make you want to join in also the graphics as it matches the style of the advert simple but memorable.
Yeo Valley Advert

Yeo valley advert is memorable as it applies to their existing customers and new customer through the traditional farm scene, clothing worn, animals such as cows and also the young singers rapping about the product which engages the audience to listen. I think that makes it effective when selling to it's specific audience.The technical strengths are the camera movements and angles used as it keeps it interesting throughout as well as the editing where lots of close up and cutting to the beat are made. The song fitted well in the advert by describing the product.
Barclay card Roller-coaster Advert

The Barclay card advert is memorable as we don't normally see roller coasters as a use of transport however this man manages to get to work with one, as well as appealing to roller coaster fans. I think it is effective selling the product/service to their specific audience by applying that everyday life can be simple with Barclay card; as (0.42) we can see he purchase goods through scanning his card. The technical strengths are the editing as it look realistic, the camera includes of many close ups and cut to the beat well but not as frequent.
Guardian Advert

The news paper 'The Guardian' is a memorable advert as the story line is of the classic three little pigs but in this case they boil the wolf alive. The amount of detail used represents the product to be serious and professional when stating information that is going on today. I think that the product is effective when selling to their specific target audience as it engages the public that are interested in the news rather than showbiz and celebrity life. The technical strengths are the editing as it includes of different transitions and split screens to grab the attention of viewers, the graphics used is another strong point as it is uses different typography and languages. The sound is good as it represents a news reporter speaking and information whats happening.
EDF Energy Advert

The EDF energy advert I find memorable as the toy is touring the home dancing to music with objects/appliances that need energy (electricity) to work. I think it is effective selling the product/service to the specific audience as its mainly to new home owners wanting gas and electricity. The technical strengths of this advert is the editing by matching cutting the beat frequently and the electronics moving too. The sound used is a recognisable song to engage the audience.
Nolan's Cheddar Advert

The Nolan's cheddar is memorable as the mice eats the cheese on the mouse trap where it get caught, this make us believe the mice is dead and feel sympathy for it. However we see at (0.52) the mice is getting its strength back to the very well know song 'Eye of the tiger', this make it humorous and wanting to see more of what will happen. The technical strengths of the song are being able to make a link between the product/advert to the boxing movie 'Rocky', this matches the editing to it too. The graphics used stands out against the background as well as the font matching the logo's. The camera movements are good as there are lots of closes ups and angles used.