'Styles and Form'

In this section of the assignment I will be describing the different style and form within each of the specific advertisement. Which include; Style- Humorous, surreal, dramatic, parody and Form- Realist narrative, anti-realist narrative, animation, documentary, talking heads, standing alone and series.

Style;

Humorous: This advert includes of an humorous style which grabs the attention of the viewer through the situation occurring within the advert. In the 'Pepsi' ad it shows men with designs on their heads (0.07) but towards the end we understand that the mark is due to the Pepsi can suggesting its irresistible and you can have it once your ready at (0.53) which is funny. The gratification with this advert might relate to the target audience through entertainment as it grabs their attention.


Surreal: This surreal advertisement style has a quite a bizarre feel/atmosphere to it as we see a man drinking a tango drink and is then attacked by a false orange foot at (0.05) and a angry orange man at (0.12)  this adds a the surreal mix of fantasy. However with surrealism their is some aspects of fact which we can see at (0.01-0.03) where the members of public are standing having a drink can be relate-able to the audience, through gratifications such as personal identity.


Dramatic: This dramatic advertisement includes of a mother and daughter in an situation were our first initial thoughts seem as if she is in jail and is going to be there for a long time we see this at (0.01-0.17). The mood and atmosphere is serious and dramatic, engaging the audience as they are think what is going to happen next. This style is memorable as the audience will remember the product and discuss it through social relationship.


Parody: This advert 'Spec-savers' mimicking the 'Lynx/Axe' advert as it includes of women being attracted to the smell of lynx however they are put of by the mans glasses, then suggests he should of gone to spec savers we see this at (0.43-0.50). Parody is humorous and engages the audience through comparing the original advert to the parody allowing the audience to use gratifications such as social relationship and for entertainment purposes.


Form;

Realist Narrative: Realist narrative is when the advertisement is realistic and literal where the audience or anyone are able to relate to in some situations. This example of realist narrative includes of a realistic fire awareness advert, suggesting that never to leave your cooking on and not paying attention could be very dangerous. We can see this at (0.16) where the stove has been left alone and the fire starts within seconds. This advert makes the audience think about there safety when cooking and to make sure all fire safety sources are available within the kitchen.


Anti-Realist Narrative: Anti-realist narrative is when the advertisement is very unrealistic and is unlikely to happen any time soon. In this 'Lynx' advert we see car accidents taking place that shows uninjured passengers falling in love with the first person they see. We see this at (0.30-0.39).


Animation: Animation is when fictional characters are used within an advert to help portray the message towards the target audience. This advert 'Flora Butter' is an example of animation where we can see an animated family having toast and then surprise their parents at (0.10-0.20).

Documentary: Documentary is when facts are used within the advert to help promote the products to the audience through real public member testing the product out and the results are then shown at (0.23-0.45). This allows the audience to have a good first impression of the product due to the positive comments given, as well as the facts shown at the beginning of the advertisement shows it is reliable and trustworthy product.


Talking Heads: Talking heads is when a real life customer  talks about  the specific product or service and their personal opinion on it this can vary from good to bad, but in this case the 'Laser eye surgery' advert is very successful in the eyes of Caroline as we see what she thinks of the product and her journey in getting laser eye surgery. We see this at (0.10-0.24).


Stand Alone: Stand alone is when a one off advert is broadcasted throughout various media sources. An example of this is 'John Lewis Christmas' advert where it will not be shown again or in any series where the advert is carried on. In this advert we see an animated bear who has never seen Christmas at (0.03) then we are shown the bear having a great day at (1.53) due to John Lewis gifts. This advert impacts the audience making loved ones Christmas the best day ever for them.


Series: Series is when an advertisement is carried out by the same narrative carrying on from the previous advert that was previously shown. This 'BT advert' includes of Simon dating where we can see this at (0.01-0.35) as the next episode of BT's advertisements includes of Simon and his date actually dating. This may relate to the audience due to the situation occurring within the advert.