Is your advert fit for purpose?
The brief was to create an 30 second chocolate advertisement for an existing chocolate bar that appeals to both new and current audience. I believe that my advert meets the brief as our advertisement is 30 seconds long, includes of an existing chocolate bar which was 'Turkish Delight' as well as our casting being young allows the advert to be target towards them. As this helps the re-branding to appeal to the new audience through the different gratification such as personal identity, social reasons and entertainment, as well as the humour within the advert engages their attention too.
Clarity of communication
We pitched our advertisement idea through a power point slide in order for the audience to capture our thoughts and ideas by the images and videos used. The audience we pitched to was our two media teachers which gave us feedback based on the pitch we had presented to them. I believe that our ideas were conveyed effectively as we know this through the comments and overall grade we had got from them shows we managed to get our main effective points across.
Appropriateness to audience compared with original intentions
Our chocolate advertisement appealed to the intended target audience through the casting we had used due to our audiences age being in their youths we managed to included activities that appeal to them from the results of the surveys we can see that watching TV is very popular. The shot types we had included in the advert ranged from close ups, long shots, mid shots and extreme close up. The props and costume that we had used was the chocolate bar 'Turkish Delight', middle eastern belt and some head attires. These all connoted a Turkish/middle eastern vibe/atmosphere when viewing the advert as it allows the audience to feel rather than just donating on what they can see.
Effectiveness of techniques
The type of camera and editing techniques we had used were zoom, pan, low and high angles for camera and editing included of different effects, transition and cuts. The type of audio formats and technique we had used were the voice overs and instrumental music/sounds that we had added into our edit. The techniques used in order to do this was done through a voice recorder and non-diegetic sound through the u.s.b then imported into the advert. The graphics that we had used was a very similar style/typography to our packaging which was slightly curvy and bold in order to match our brand logo. The colours also impacts the overall ending as the graphics represent the same colouring associated with the product, this allows the target audience to recognise the product and by just looking at the graphics.
Effectiveness of content
Our advert is about a female who is bored and is feeling a bit peckish so she then has an idea and is on a hunt to find this chocolate bar. When she had found 'Frys Turkish delight' she then is dazzled and amazed by the taste as if she is really in another country. However when the bar is finished she is upset by the reality of it not being real. We have managed to engage our audience through our advert by using gratifications such as personal identity and entertainment as we managed to include these aspects into the advert through mystery and humour by the green screen for entertainment and identification when the TV is being watched as well as day dreaming on the sofa we can all relate to. I believe that the our chocolate advertisement effectively engages our target audience and meets the brief by as we have incorporated it in.
Effectiveness of conventions
The generic conventions I used in my chocolate advertisement were; humour, catchiness, music and nostalgia. We decided to incorporate these conventions into our ad as humour would engage the audience by remembering the amusing parts within the video which was the dancing at (0.17). This is also similar for the catchy slogan we had used for our advert too (0.27) The impact that we intended for them to have a fun feel. The impact that they had were the vibes created through the middle eastern atmosphere within the advert.
Impact of work
I believe that our advert has a positive message as we haven't suggested or stated any misleading message, apart from our product is so tasty you would want more. I think that our message will encourage our audience in a enthusiastic way through the representation used with the styles and conventions, enough for the audience to purchase the product. Due to the taste and texture of the chocolate bar they can get the feel of the middle east by the popular confectionery eaten there. I think that both new and existing audience can relate to the 'Turkish delight' chocolate advert at many sections within the ad, for example; watching TV (0.01), day dreaming/sleeping (0.25), and the culture aspect of the video as everyone is from a country containing their own culture and traditions, in this case it is an Arabian/Turkish vibe (0.17).
Technical qualities
The production; filming and post production; editing process was successful as we managed to complete everything we needed to do in the amount of time that we had as well as working in a team together quickly and efficiently. However we had face a few technical challenges that we had were to do with voice-overs, filming equipment (tripod) and the editing software - final cut express. We had managed to overcome them by seeking help from our media teachers as well as improvising for example the tripod at occasional times wasn't steady and kept on falling we had shot most shots freehand.
Aesthetic qualities
All the aesthetic qualities that we had included within our chocolate advertisement looked appealing as we used a variety of different settings, costumes and colours. As we can see at (0.21) all props and green screen worked well together as we had previously tested all the colours and locations in order to see if it would work well overall. I think that it gave a clear feel to the advert epesically as we had made some shots longer in order for the audience to see and understand what was going on in the specific shot, as we can see this throughout the advert from (0.01-0.30).
