'Post-production (Log 4)'

1) What progress did you make since your previous entry?

The progress that we had made since my previous entry is we had included all of our audio formats; the voiceovers and we proofed watched our chocolate advertisement over again to see if we had made any mistakes or if changes needed to be made. We have started our evaluation for this assignment too.

2) What logistical challenges did you face and how did you overcome them?

We did not really face any logistical challenges this week as we had managed to keep everything in order and on track as this reduced us from making any mistakes.

3) What technical challenges did you face this week and how did you overcome them?

 The technical challenges that we faced this week was do with the audio as we had accidently deleted the format from the desktop which had then automatically removed it self from the final cut express software. We had managed to overcome this problem by re-doing the voice over and importing it back on corretly.

4) What target do you aim to achieve before your next entry?

As this is our last blog entry we hope to finish the evaluation and upload our chocolate advertisement onto our blog as well as youtube and submit all the work needed for this specific assignment. 

'Evaluation of final TV Advertisement'

Is your advert fit for purpose?
The brief was to create an 30 second chocolate advertisement for an existing chocolate bar that appeals to both new and current audience. I believe that my advert meets the brief as our advertisement is 30 seconds long, includes of an existing chocolate bar which was 'Turkish Delight' as well as our casting being young allows the advert to be target towards them. As this helps the re-branding to appeal to the new audience through the different gratification such as personal identity, social reasons and entertainment, as well as the humour within the advert engages their attention too.
Clarity of communication
We pitched our advertisement idea through a power point slide in order for the audience to capture our thoughts and ideas by the images and videos used. The audience we pitched to was our two media teachers which gave us feedback based on the pitch we had presented to them. I believe that our ideas were conveyed effectively as we know this through the comments and overall grade we had got from them shows we managed to get our main effective points across.
Appropriateness to audience compared with original intentions
Our chocolate advertisement appealed to the intended target audience through the casting we had used due to our audiences age being in their youths we managed to included activities that appeal to them from the results of the surveys we can see that watching TV is very popular. The shot types we had included in the advert ranged from close ups, long shots, mid shots and extreme close up. The props and costume that we had used was the chocolate bar 'Turkish Delight', middle eastern belt and some head attires. These all connoted a Turkish/middle eastern vibe/atmosphere when viewing the advert as it allows the audience to feel rather than just donating on what they can see.
Effectiveness of techniques
The type of camera and editing techniques we had used were zoom, pan, low and high angles for camera and editing included of different effects, transition and cuts. The type of audio formats and technique we had used were the voice overs and instrumental music/sounds that we had added into our edit. The techniques used in order to do this was done through a voice recorder and non-diegetic sound through the u.s.b then imported into the advert. The graphics that we had used was a very similar style/typography to our packaging which was slightly curvy and bold in order to match our brand logo. The colours also impacts the overall ending as the graphics represent the same colouring associated with the product, this allows the target audience to recognise the product and by just looking at the graphics.
Effectiveness of content
Our advert is about a female who is bored and is feeling a bit peckish so she then has an idea and is on a hunt to find this chocolate bar. When she had found 'Frys Turkish delight' she then is dazzled and amazed by the taste as if she is really in another country. However when the bar is finished she is upset by the reality of it not being real. We have managed to engage our audience through our advert by using gratifications such as personal identity and entertainment as we managed to include these aspects into the advert through mystery and humour by the green screen for entertainment and identification when the TV is being watched as well as day dreaming on the sofa we can all relate to. I believe that the our chocolate advertisement effectively engages our target audience and meets the brief by as we have incorporated it in.
Effectiveness of conventions
The generic conventions I used in my chocolate advertisement were; humour, catchiness, music and nostalgia. We decided to incorporate these conventions into our ad as humour would engage the audience by remembering the amusing parts within the video which was the dancing at (0.17). This is also similar for the catchy slogan we had used for our advert too (0.27) The impact that we intended for them to have a fun feel. The impact that they had were the vibes created through the middle eastern atmosphere within the advert.
Impact of work
I believe that our advert has a positive message as we haven't suggested or stated any misleading message, apart from our product is so tasty you would want more. I think that our message will encourage our audience in a enthusiastic way through the representation used with the styles and conventions, enough for the audience to purchase the product. Due to the taste and texture of the chocolate bar they can get the feel of the middle east by the popular confectionery eaten there. I think that both new and existing audience can relate to the 'Turkish delight' chocolate advert at many sections within the ad, for example; watching TV (0.01), day dreaming/sleeping (0.25), and the culture aspect of the video as everyone is from a country containing their own culture and traditions, in this case it is an Arabian/Turkish vibe (0.17).
Technical qualities
The production; filming and post production; editing process was successful as we managed to  complete everything we needed to do in the amount of time that we had as well as working in a team together quickly and efficiently. However we had face a few technical challenges that we had were to do with voice-overs, filming equipment (tripod) and the editing software - final cut express. We had managed to overcome them by seeking help from our media teachers as well as improvising for example the tripod at occasional times wasn't steady and kept on falling we had shot most shots freehand.
Aesthetic qualities
All the aesthetic qualities that we had included within our chocolate advertisement looked appealing as we used a variety of different settings, costumes and colours. As we can see at (0.21) all props and green screen worked well together as we had previously tested all the colours and locations in order to see if it would work well overall. I think that it gave a clear feel to the advert epesically as we had made some shots longer in order for the audience to see and understand what was going on in the specific shot, as we can see this throughout the advert from (0.01-0.30).

'Turkish Delight Tv Ad'

'Post-production (Log 3)'

1) What progress did you make since your previous entry?
The progress that we had made since my previous entry was done by adding the pack shot was included into our clip as well as the voice over and some transitions in between shots to make the overall chocolate advertisement more appealing towards the target audience. We then made a freeze frame as we began to finalize our near completed advert.

2) What logistical challenges did you face and how did you overcome them?
The logistical challenges that we had face was to do with the voice over as we our original plan didn't suit our advertisement. We managed to overcome this problem by using another person for the voice over as it matched the advert and suited well.

3) What technical challenges did you face this week and how did you overcome them?
The technical challenges we faced during the editing was the graphics as we were not to sure how to upload the graphics we had made a mistake by not rendering it first. We managed to overcome this challenge by seeking help for a classmate.

4) What target do you aim to achieve before your next entry?
As we have finished most of our editing we plan to tidy our advert as well as starting our evaluation also to make improvements if we are assigned so.

'Post-production (Log 2)'

1) What progress did you make since your previous entry?
The progress that we had made since my previous entry is the editing we had made a start on as we had put all shots into chronological order then to cut down what we needed. We also used the green screen for a couple shots used when our cast to dance for that specific segment.
2) What logistical challenges did you face and how did you overcome them?
The logistical challenges that we had faced was the chain that allows the green screen to come down was stuck which trapped the screen which took us longer to get the screen down and chain untangled. We managed to overcome this problem by seeking help from a teacher which finally enabled us to film our shots hassle free.

3) What technical challenges did you face this week and how did you overcome them?
The technical challenges that we had faced this week was to do with the editing software as it had been a while since we had used it we were not to sure how to edit the green screen. We managed to overcome the problems by again asking for assistance when editing that specific part once this was completed we then carried on editing the rest.

4) What targets do you aim to achieve before your next entry?
The targets that we aim to achieve before our next entry is include all our music and pack shot then overlook the overall advert on the software and make adjustments if needed.

'Production (Log 1)'

1) What progress did you make since your previous entry?
During the week of filming we managed to film all our needed footage within our selected locations. Once we had viewed all the footage back we then deiced whether we had to re-film any shots. When filming our shots we tried to include as many different angles and movements throughout, as our cast was not camera shy this allowed us to experiment and expand new shots that are visually appealing.

2) What logistical challenges did you face and how did you overcome them?
The logistical challenges we faced were the lighting as our original shots were slightly dark as the weather was dismal. We managed to overcome this by using the artificial lighting instead to help make our shots look even brighter as we unfortunately weren't able to use the natural lighting we had initially planned.


3) What technical challenges did you face this week and how did you overcome them?
The technical challenges that we faced this week was to do with the tripod as at occasional times weren't steady and kept on falling. We then managed to overcome this challenge by filming some shots freehand which was mainly used for close ups.

4) What targets do you aim to achieve before your next entry?
The targets that I aim to achieve before my next entry is to start the editing and put all our taken shots in order, then to eventually cut down all shots until it reaches 30 seconds.